Schou USA To Show Outdoor Line In High Point And At Casual Show
 
SCHOU USA, LLC, the newly-formed American subsidiary of the Danish commercial trader SCHOU Company, has officially announced its launch as a key U.S. supplier of Scandinavian home furnishings.

SCHOU USA抯 unique line of contemporary outdoor furniture will debut at The International Casual Outdoor Furniture & Accessories Market at the Merchandise Mart in Chicago September 13-16. SCHOU USA has also acquired approximately 3,000 square feet of permanent showroom space at the Market Square in High Point, N.C.

After researching the American home furnishings market for more than six months, SCHOU USA decided it was time to unleash its Danish product offering on U.S. soil. 揑 learned through countless trade shows, hours of investigation and after building a solid network throughout the industry, that outdoor furniture with a modern, contemporary feel is simply hard to find here,?said Chris Curran, president of the U.S. outfit.

Since its inception 43 years ago, the SCHOU Company has steadily grown into a global enterprise, housing operations throughout Scandinavia, Northern and Central Europe, South Africa and now China.

Given SCHOU抯 worldwide popularity and positive financial outlook, expanding to the United States was the logical next step in its growth process.

揟he outdoor furniture segment is one of the fastest-growing opportunities for American furniture retailers,?said Jorgen Schou, company owner. 揂dditionally, a significant percentage of American furniture consumers in recent years have begun to purchase items with a more upscale, simple yet elegant feel梬hich is exactly the look that our Danish team aims to deliver.?

The furniture抯 憉pscale?feel doesn抰 necessarily translate into outrageous price tags, however, said Curran. 揟he mission for the entire SCHOU organization rests on offering customers value for their money. If a product can抰 deliver that, we won抰 sell it.?

In Chicago, SCHOU USA will introduce its outdoor furniture in a 1,600 square-foot space alongside 300 other vendors that represent the best in the casual furnishings industry. Thousands of retailers flock to the annual expos?to see the best product introductions in this furniture niche.

Back at home in High Point, N.C., the 揌ome Furnishings Capital of the World,?SCHOU USA will immediately begin preparing its showroom for the renowned International Home Furnishings Market held each October and April. This semi-annual event draws a crowd of 70,000 eager shoppers from the global furniture industry.

With the flurry of activity surrounding SCHOU USA抯 initial upstart, it has chosen to save incorporating its indoor home furnishings lines for a later date. Indoor furnishings account for two-thirds of the parent company抯 worldwide sales. 揊or now, it抯 best to start small and grow from there,?said Curran.